If you also believe that everyone deserves access to trusted high-quality information, will you make a gift to Vox today? Any amount helps. (And no matter how our work is funded, we have strict guidelines on editorial independence.) That’s why, even though advertising is still our biggest source of revenue, we also seek grants and reader support. It’s important that we have several ways we make money, just like it’s important for you to have a diversified retirement portfolio to weather the ups and downs of the stock market. And we can’t do that if we have a paywall. We believe that’s an important part of building a more equal society. Vox is here to help everyone understand the complex issues shaping the world - not just the people who can afford to pay for a subscription. Second, we’re not in the subscriptions business. We often only know a few months out what our advertising revenue will be, which makes it hard to plan ahead. But when it comes to what we’re trying to do at Vox, there are a couple of big issues with relying on ads and subscriptions to keep the lights on.įirst, advertising dollars go up and down with the economy. Most news outlets make their money through advertising or subscriptions. Will you support Vox’s explanatory journalism? And in that moment, Ryan Gosling is all of us. “I know what you did!” he screams at the director. His distraction causes him to wreck his car - at which point he spots Cameron smirking at him from the front window. Cameron just highlighted ‘Avatar,’ clicked the drop-down menu. In the sketch, host Ryan Gosling plays a man who is haunted by James Cameron ’s Papyrus usage in his multi-billion-dollar blockbuster, Avatar. After a failed attempt to explain the issue to his therapist, played by a baffled Kate McKinnon, we see him driving around and brooding, not unlike his character in Drive.Įventually, he winds up stalking Cameron outside the director’s house. On the Season 43 premiere of SNL, the show featured a hilarious sketch that basically trashed the well-known font. In this short but hilarious skit, Gosling’s character can’t stop obsessing over the laziness of Cameron’s decision to slap a slightly modified version of Papyrus onto a movie that cost $237 million to produce. The film, one of the most expensive movies ever made, had an inexplicably pedestrian film title design that typeface nerds have long been mocking: It uses Papyrus - a default computer font.Īs far as fonts go, Papyrus isn’t quite as laughable as the beloved joke that is Comic Sans, but it’s pretty close. Host Ryan Gosling spoofed his own portrayal of a moody psychopath (with feelings!) in 2011’s Drive by portraying a man haunted by a particular design choice in James Cameron’s 2009 blockbuster Avatar. “Of course, it was trolled mercilessly as a lazy choice, but frankly, I like the font.Late in its season 43 premiere, Saturday Night Live surprised viewers in the best way possible by taking on two pretentious movies - and one unbearably overused font - at once. “I was not aware that our font was an off-the-shelf thing I assumed the art department or the title company came up with it,” Cameron told Empire. In a separate interview, the Avatar director also addressed the SNL sketch. After all, that brilliant 3-minute sketch aired five years ago. While Landau did not say that the SNL font sketch influenced the creation of Avatar’s unique font, it can’t be a coincidence. “But the Papyrus font is a fun thing, and I also love the fact that… it was certainly several years after the movie came out, and I guess it illustrated to people who were questioning Avatar’s cultural relevance that it was still part of the culture.” “When we realized that the movie was going to expand into a franchise and we’d have other IPs, we went out and created our own font that we’re now using, and we call it Toruk, and it’s available for people to use,” he explained. Jake Sully in 20th Century Studios’ AVATAR: THE WAY OF WATER.
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